Using Firespring Analytics, you can act on trends in your website traffic by researching traffic sources, keyword search terms, most-visited pages and visitor activities such as downloads. You can also explore details about individual visitors including length of visit, their city, language preference, operating system, browser and monitor resolution. Even better, you can see the unique computer identifier, called an IP address, which identifies the organization a visitor is from, so you'll know who is checking out your site.