Overview
Email Marketing lets you connect the forms on your website to your email marketing system. When someone fills out a form on your website (like a contact form or a newsletter signup form), you can automatically add them to your email marketing lists. This way, you can send them newsletters, updates, and other emails without having to type in their information by hand.
Think of it like this: When someone writes their name and email on a paper form at your office, you would normally have to type that information into your computer later. This feature does that typing for you automatically—as soon as someone submits the form on your website, their information goes straight into your email marketing system.
When would you use Email Marketing?
Some potential uses for Email Marketing include:
- You want people who fill out your "Contact Us" form to also receive your monthly newsletter
- You have a "Sign Up for Updates" form and want those people added to your email list automatically
- Someone registers for an event on your website and you want to send them reminder emails
- You want to grow your email list without having to manually add each person's information
- You want to send welcome emails or follow-up messages to people who submit forms on your website
For more ideas of how Email Marketing can benefit your organization, contact Firespring Support.
Summary
Connecting your website forms to email marketing is a great way to automatically grow your email list. When you turn on this feature, people who fill out forms on your website can be added to your email marketing groups right away. You choose which groups they're added to, connect the form fields (like email, first name, and last name) to your email marketing system, and customize the message people see when they're asked to subscribe. Once everything is set up and saved, the system does all the work for you—no more typing in email addresses by hand!